Asus Zenfone 12 Ultra is official with new camera tech and tonnes of AI
February 6, 2025 — ASUS today announced the all-new Zenfone 12 Ultra, a premium 6.78-inch smartphone designed to redefine elegance, functionality, and innovation. This flagship device, powered by the latest Snapdragon® 8 Elite Mobile Platform, combines modern style with cutting-edge AI features — including options for on-device or cloud-based AI — and a commitment to sustainable design, setting a new standard for premium smartphones.
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Crafted with meticulous attention to detail, Zenfone 12 Ultra showcases a silky matte glass finish, ultra-narrow bezels, and elegantly rounded corners, offering a modern and sophisticated look. Built to endure daily challenges, it boasts IP68 water and dust resistance, safeguarding against unexpected splashes and drops. The design also reflects the ASUS dedication to sustainability, incorporating a 100% recycled aluminum frame, 22%-recycled-glass screen, and FSC™-certified packaging. Available in harmonious Sage Green, luxurious Ebony Black, or pure Sakura White — colors inspired by Earth’s garden — this device embodies both modern chic and eco-conscious innovation.
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Zenfone 12 Ultra features a professional-grade tri-camera system, enhanced by groundbreaking AI capabilities. There’s a main camera with 50MP Sony Lytia® 700 image sensor with a 6-Axis Hybrid Gimbal Stabilizer 4.0; a 32MP telephoto lens with 3X optical zoom and OIS; a 13MP ultrawide lens with 120° FOV; plus a 32MP front camera with an RGBW sensor. This system ensures stunning video and photo results for users at every skill level and in every situation.
Among the Zenfone 12 Ultra’s AI features are an article summary tool, call translation, a feature that creates AI-generated wallpapers, and plenty of AI-powered camera tools. Now, regardless of the usefulness of many of these features and the unproven interest of normal tech buyers in AI features, they don’t allow the Zenfone 12 Ultra to collect the ‘ultra’ suffix for one simple reason – so few of them are actually new. Honestly, the Zenfone 11 Ultra had most of them.
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