Samsung Frame TV adds better colour, wireless control in Frame Pro
Samsung looks set to improve its art-inspired TV with better tech across colour and wireless control, as it launches The Frame Pro.
The 2025 edition of The Frame will come in “The Frame Pro”, a new version of framed TV complete with Samsung’s mini-LED based Neo QLED technology, providing improved dimming for artworks, movies, and TV shows, while also upping the processing using Samsung’s NQ4 Gen 3 AI processor.
The difference between the classic The Frame model and the Pro is night and day. Local dimming when watching movies and TV means that it produces something much closer to real black tones in dark areas, while the bright highlight areas are several levels more vibrant, and have a far more realistic sheen to them. The extra brightness also means that colors are massively richer and bold.
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It gives the feeling that the picture you’re seeing is just a lot more solid; the shadows actually look shadowy, and the light areas gleam, as if it’s real light hitting an actual object.
The old model looks hazy and washed out by comparison, and with black tones pulled towards being gray and light tones also being pulled towards being gray, it’s just fundamentally unclear in comparison to the Pro.It’s not just about the small highlights, though – the fullscreen brightness is massively better, which means things like TV and sports are much clearer and more rewarding to watch.
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There’s also a new element to the mix, as The Frame Pro gets a wireless source box. Much like the LG wireless M4 OLED TV — and this year’s M5 — the Samsung Wireless One Connect will allow people to connect sources to The Frame Pro TV without directly plugging them into the physical TV. Instead, you’ll plug them into the One Connect box, and it will transmit the signal wirelessly.
Details like texture and strokes pop off the matte screen more on The Frame Pro, making the art TV even better at its primary function. Plus, Samsung says its boosted the refresh rate to 144Hz to improve the gaming experience, and the 2024 Frame also supports variable refresh rates for smoother gameplay. So, it stands to reason The Frame Pro would as well.The Frame Pro should be a big upgrade to The Frame given the Neo QLED panel, but we’ll have to wait and see if that holds true in “regular” TV use. And of course, it will be more expensive than the current Frame that starts at $600 for the 32-inch size (final pricing is still TBD).